• Magazine Overview
  
  
• Online Presence
  
  
• Circulation and Reader Profile
  
  
• Reader Profile
  
  
• 2008 Production Schedule
  
  
• Dimensions
  
  
• Artwork
  
  
• Printable Media Kit
  
  
• For Rates and More Information

Magazine Overview

Virginia Magazine offers a truly unique advertising opportunity as it is the only publication that is circulated to all alumni, students, parents of students and faculty of the University of Virginia

Published by the University of Virginia Alumni Association since 1901 (formerly under the name Alumni News), Virginia Magazine is among top most-circulated University magazines per issue in the country.

The quarterly magazine has collected multiple national awards in recent years for both its editorial and design excellence.* Each issue includes original, intriguing feature articles, as well as the following departments:  Letters, University Digest, Student Life, Research & Discovery, Sports, Alumni News, President’s Letter, First Person, Short Course, Arts, Retrospect, Class Notes and In Memoriam.

* Including the 2006 Award of Excellence for feature writing, the 2005 Special Merit Award in the alumni magazine overall excellence category, and Silver award in design excellence, from the Council for Advancement and Support of Education (CASE), a professional organization for alumni relations, communications and development professionals.

Online Presence

Each issue of Virginia Magazine is online at uvamagazine.org, also available through alumni.virginia.edu. In addition to a pdf version of the actual print magazine, the online magazine offers bonus features such as audio, video and Class Notes photos.

• uvamagazine.org averaged 55,000 hits per month in the months the E-Newsletter was mailed and 30,000 hits per month the E-Newsletter was not mailed (alumni.virginia.edu averaged 70,995 page views per month) from January-June 2007.
• FREE online presence with the purchase of an ad through live web and e-mail link within pdf version of the magazine.
• Additional banner advertisements may be available on uvamagazine.org & alumni.virginia.edu soon!

• More than 205,000 copies circulated to every state in the U.S. and around the world (1% mailed internationally)
• Includes: All alumni, all faculty, all current students, non-alumni parents of current students, and friends of the University. More than… 
   - 163,000 Alumni households (many households include multiple alumni, totaling a direct reach of 180,000+ alumni)
   - 14,000 Non-alumni parents of current students
   - 20,000 Current students
   - 3,000 Faculty members

Men          57%
Women     43%

South & Mid-Atlantic          73%
Including 50% in Virginia
Northeast                          15%
West                                 7%
Midwest                             5%
International                       1%

18-34        44%
35-50        29%
51-65        18%
66+           9%

46% keep their copy of Virginia Magazine for at least 1-2 months

65% own their own home
       Of those who own their own home, 44% estimate the value of their home is at least $400,000;
       and 18% own a second home

27% plan to purchase real estate in the next two years

1 in 2 have a total household income over $100,000

1 in 3 have an estimated net worth of at least $500,000

1 in 2 have investment portfolios worth at least $100,000

70% hold a valid U.S. passport

48% have taken at least 4 vacations in the past two years

95% have purchased something over the internet in the past year

20% are retired or plan to retire within the next 5 years

34% have children under the age of 18

Production Schedule

* This date represents the final day reservations will be accepted. To preserve the integrity of the publication we maintain a set content-to-advertising ratio, thus advertising space is finite in each issue.
Therefore, requests made on or before this date are not guaranteed space. We strongly recommended making reservations 6-12 months in advance.

Please note: Virginia Magazine is no longer able to offer in-house ad design for clients for whom we have not previously designed. If you need assistance in finding a designer for your ad, we are more than happy to offer suggestions. 


Dimensions

Full page (bleed required): Bleed size 8.75" x 11.25"; Trim Size 8.25" x 10.75" (Live art should be at least 1/4" away from the edge on all sides)
Half page: 7.063" x 4.625"
Third page: 4.563" x 4.625” (H)  OR 2.125"  x 9.438" (V)
Sixth page: 2.125" x 4.625"

Artwork

We require all artwork be submitted, camera-ready, as a high-resolution CMYK pdf.

Printable Media Kit

For more information about advertising in the magazine, please call Katie Feagans, Advertising Manager at the University of Virginia Magazine: (434) 243-9022 or e-mail her: kfeagans@virginia.edu.

© 2008 by the U.Va. Alumni Association