Advertising

Magazine Overview

Virginia Magazine offers a truly unique advertising opportunity as it is the only publication that is circulated to all alumni, students, parents of students and faculty of the University of Virginia

Published by the University of Virginia Alumni Association since 1901 (formerly under the name Alumni News), Virginia Magazine is among top most-circulated University magazines per issue in the country.

The quarterly magazine has collected multiple national awards in recent years for both its editorial and design excellence.* Each issue includes original, intriguing feature articles, as well as the following departments:  Letters, University Digest, Student Life, Research & Discovery, Sports, Alumni News, President’s Letter, First Person, Short Course, Arts, Retrospect, Class Notes and In Memoriam.

* Including the Silver Medal in the 2009 Circle of Excellence Awards for web-based periodical, 2006 and 2007 Award of Excellence for feature writing, the 2005 Special Merit Award in the alumni magazine overall excellence category, and Silver award in design excellence, from the Council for Advancement and Support of Education (CASE), a professional organization for alumni relations, communications and development professionals.

Circulation and Reader Profile

READER PROFILE: BY THE NUMBERS

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Age Range

18-34.....34%
35-50 .....35%
51-65.....24%
66+.....8%


47% keep their copy of Virginia Magazine for at least 1-2 months

65% own their own home
Of those who own their own home, 44% estimate the value of their home is at least $400,000; and 18% own a second home

1 in 2 have a total household income over $100,000

1 in 3 have an estimated net worth of at least $500,000

1 in 2 have investment portfolios worth at least $100,000

70% hold a valid U.S. passport

86% have taken at least 2 vacations in the past two years

95% have purchased something over the internet in the past year

20% are retired or plan to retire within the next 5 years

34% have children under the age of 18

Demographics MapMore than 200,000 copies
circulated to every state in the U.S.
and around the world

U.Va. Magazine reaches more than:

175,000
Alumni households (many households include multiple alumni, totaling a direct reach of 200,000+ alumni)

12,000
Non-alumni parents of current students

3,000 Faculty members

Production Schedule

Magazine Issue Reserve Space* Camera-ready Artwork Deadline Estimated Mail Date
spring 2010 12/4/09 1/15/10 late-February
summer 2010 3/5/10 4/9/10 later-May
fall 2010 6/11/10 7/8/10 late-August
winter 2010 9/3/10 10/1/10 late-November


* This date represents the final day reservations will be accepted. To preserve the integrity of the publication we maintain a set content-to-advertising ratio, thus advertising space is finite in each issue. Therefore, requests made on or before this date are not guaranteed space. We strongly recommended making reservations 6-12 months in advance.

Please note: Virginia Magazine is no longer able to offer in-house ad design for clients for whom we have not previously designed. If you need assistance in finding a designer for your ad, we are more than happy to offer suggestions.

Dimensions

Full page (bleed required): Bleed size 8.75” x 11.25”; Trim Size 8.25” x 10.75” (Live art should be at least 1/4” away from the edge on all sides)

Half page: 7.063” x 4.625”

Third page: 4.563” x 4.625” (H)  OR 2.125”  x 9.438” (V)

Sixth page: 2.125” x 4.625”

Artwork

We require all artwork be submitted, camera-ready, as a high-resolution CMYK pdf.

Printable Media Kit

Click here to download a PDF of the 2010 Virginia Magazine printable media kit.

Current Issue Digital Edition

View the current digital edition of Virginia Magazine.

For Rates and More Information

For rates and information about available discounts, please call Katie Feagans, Advertising Manager at the University of Virginia Magazine: (434) 243-9022 or e-mail her: .(JavaScript must be enabled to view this email address).